Segmentation studies provide insights to better understanding attitudes towards science and technology.
Segmentation studies provide insights to better understanding attitudes towards science and technology.
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细分研究为更好地理解对科学和技术的态度提供了见解。
DOI：
10.1016/j.tibtech.2013.12.005
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发表时间：
2014
影响因子：
17.3
通讯作者：
L. Romanach
中科院分区：
文献类型：
--
作者：
C. Cormick;L. Romanach
对人们对科学技术的态度进行基于价值观的研究，不仅提供了对气候变化和转基因食品等问题的不同态度驱动因素的巨大洞察力，还允许通过相同的价值观将普通公众区分开来。与年龄、性别或其他标准人口统计数据相比，这种分类既能更好地预测人们对新技术或有争议的科学问题的态度，又能更好地匹配不同的信息和不同的社区价值观。
Values-based studies of people's attitudes towards science and technology not only provide great insights into what drives different attitudes to issues like climate change and genetically modified foods, but allow for segmenting the general public by homogeneous values. Such segmentations both provide better predictions of people's attitudes to new technologies or contentious science issues than age, sex, or other standard demographics, and allow a better matching of different messages with different community values.