All joking aside: A serious investigation into the persuasive effect of funny social issue messages
All joking aside: A serious investigation into the persuasive effect of funny social issue messages
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DOI：
10.1080/03637750701196896
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发表时间：
2007-03-01
影响因子：
2.5
通讯作者：
Byrne, Sahara
中科院分区：
文献类型：
--
作者：
Nabi, Robin L.;Moyer-Guse, Emily;Byrne, Sahara
这项研究旨在评估当代政治幽默对信息处理和说服的影响，特别关注两个相互竞争的过程：处理动机/反驳分散注意力和信息折扣。在研究 1 中，212 名本科生阅读了政治喜剧演员比尔·马赫 (Bill Maher) 的四段独白之一。相关性和路径建模表明，一般来说，幽默与更大的来源喜好、更密切的信息处理和减少反驳相关，但也与更大的信息折扣相关。在研究 2 中，204 名本科生阅读了基于克里斯·洛克喜剧的消息的四个版本之一，这些版本被操纵得或多或少有趣，并归因于喜剧演员或不。结果与研究 1 的结果基本一致。此外，幽默消息比严肃消息带来更多折扣，尽管它们的处理深度相当。尽管短期内不太可能更有说服力，但喜剧记录在一周后证明了潜伏效应。总之，这些数据与这样的观点是一致的：幽默信息可能会被仔细（但不是批判性地）处理，但同时会被认为与态度判断无关而被打折扣。讨论了幽默研究和睡眠效应的意义。
This research was designed to assess the effects of contemporary political humor on information processing and persuasion, focusing specifically on two competing processes: processing motivation/counterargument distraction and message discounting. In Study 1, 212 undergraduates read one of four monologues by political comedian Bill Maher. Correlations and path modeling suggested that, in general, humor associated with greater source liking, closer information processing, and reduced counterargument, but also with greater message discounting. In Study 2, 204 undergraduates read one of four versions of a message based on the comedy of Chris Rock, manipulated to be more or less funny and attributed to the comedian or not. Results largely replicated those from Study 1. In addition, the humorous messages promoted more discounting than the serious messages, though they were processed with comparable depth. Although no more likely to be persuasive in the short run, the comedic transcript evidenced a sleeper effect after one week. In sum, the data were consistent with the notion that humorous messages might be processed carefully (but not critically) yet simultaneously discounted as irrelevant to attitudinal judgments. Implications for humor research and the sleeper effect are discussed.