"We Are An Equal Opportunity Employer":Diversity Doublespeak
"We Are An Equal Opportunity Employer":Diversity Doublespeak
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“我们是机会均等的雇主”:多元化双言
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发表时间:
2004
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通讯作者:
Cheryl L. Wade
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作者:
Cheryl L. Wade
I. Introduction: Diversity DoublespeakIn January 2004, I attended the Seventh Annual Rainbow/PUSH Wall Street Project Conference in New York City. The mission of the Wall Street Project, founded by Reverend Jesse Jackson, Sr., is to assure "equal opportunity for America's underserved consumers, employees and entrepreneurs. Access to capital, industry and technology continues to be the last stage of today's civil rights movement."1 Of particular importance to me were two panels entitled "Inclusion Advocates-How Have the Roles of Workforce Diversity Directors, Supplier Diversity Directors and Community Affairs Executives Changed Post 9/11 and Recession?," and "Best Practices: The Steps Multinational Corporations Are Taking to Avoid Diversity Crises." Diversity executives with varying and elaborate titles from several public companies presented on these two panels.2 Each presenter delivered an adulatory portrayal of their companies' diversity efforts. Each presenter used the same words to describe aspirations of racial equity at their firm-"diversity," "access to opportunity," "inclusion."3 As I listened to their presentations, I was reminded of a book about a phenomenon called "doublespeak."4 The book's subtitle was, "How Government, Business, Advertisers, and Others Use Language to Deceive You."5 The author defined "doublespeak" in the following manner:[L]anguage that pretends to communicate but really doesn't. It is language that makes the bad seem good, the negative appear positive, the unpleasant appear attractive or at least tolerable. Doublespeak is language that avoids or shifts responsibility . . . . It is language that conceals or prevents thought; rather than extending thought, doublespeak limits it . . . . Basic to doublespeak is incongruity, the incongruity between what is said or left unsaid, and what really is.6In the three hours and fifteen minutes I spent listening to the presenters on both panels, not one presenter uttered the word "discrimination." None of the panelists spoke of antidiscrimination law and their companies' efforts to monitor compliance with such law. Discrimination, "the D-word," I presumed, was an epithet to be avoided at all costs at gatherings such as these. Implicit in their silence about discrimination and racism was the conclusion that these problems had been resolved within their companies, if they had ever existed at all. Their silence implied that the only remaining issues for corporate managers to address were inclusion of people of color in the wealth generated by public companies, access to equal opportunity, and diversity. This was diversity doublespeak.I left both panels with unanswered questions. Did the panelists represent the exceptional companies? Have the companies at which the panelists work resolved discrimination problems to the extent that they no longer require discussion? How many people of color were senior managers at their companies? Were people of color, particularly African Americans, promoted at the same rate as whites? Did African Americans earn the same pay as their white counterparts?Because some of the panels ran concurrently, I could not attend everything. I searched the conference program for a panel, any panel, about the problem of continuing racism and discrimination within public companies. I found only discussions about "inclusion," "access," and "diversity." Yet, to me at least, it seemed clear that race discrimination continues to be a problem for corporate employees, communities, consumers, and suppliers of color. How else can one explain the economic gap between whites and African Americans? In 2002 the average black household income was 64.9% of white household income,7 and black men earned 73.9% of what white men earned.8 "Since the stock market bubble burst in March, 2000, black unemployment has soared to nearly 11%, double that of whites. And it's not just less skilled blacks who get hurt. In 2002, the number of employed black managers and professionals fell . …