"The More Things Change, The More They Stay the Same": Path dependency, sports content, and the suppression of innovation in mobile television
"The More Things Change, The More They Stay the Same": Path dependency, sports content, and the suppression of innovation in mobile television
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“事物变化越多，它们就越保持不变”：路径依赖、体育内容以及移动电视创新的抑制
DOI：
10.1016/j.tele.2015.06.019
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
B. Hutchins
中科院分区：
文献类型：
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作者：
B. Hutchins
本文使用路径依赖的概念来分析商业电信市场中移动媒体创新的抑制。这一过程的讨论与澳大利亚 Optus“TV Now”的案例有关，这是一种基于云的移动电视服务，成功地通过法律诉讼阻止了其运营。该服务被发现侵犯了两大足球联盟和强大的电信巨头澳洲电信 (Telstra) 的知识产权。本案例研究的详细内容凸显了澳大利亚电信行业市场力量的集中，以及体育内容在新移动媒体服务的开发和交付中的高度战略价值。所提供的分析基于对行业和市场监管机构代表、技术评论员和电信行业专业人士的半结构化深入访谈，以及与 TV Now 法庭诉讼和服务相关的法律文件。
This paper uses the concept of path dependency to analyse the suppression of mobile media innovation in commercial telecommunications markets. This process is discussed in relation to the case of Optus “TV Now” in Australia, a cloud-based mobile television service that was subject to successful legal action to prevent its operation. The service was found to infringe the intellectual property rights of two major football leagues and a powerful telecommunications incumbent, Telstra. The details of this case study highlight the concentration of market power in the Australian telecommunications sector, and the high level of strategic value placed upon sports content in the development and delivery of new mobile media services. The analysis presented is informed by semi-structured in-depth interviews with the representatives of industry and market regulators, technology commentators, and professionals working in the telecommunications industry, as well as legal documents related to the TV Now court proceedings and service.
DOI：
10.1177/0163443714567020
发表时间：
2015
期刊：
Media, Culture & Society
影响因子：
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作者：
Boyle R
通讯作者：
Boyle R