Reception Studies
Reception Studies
复制标题
接待研究
DOI：
10.1002/9781405165518.wbeosr031.pub3
复制
发表时间：
2019
期刊：
影响因子：
--
通讯作者：
S. Livingstone
中科院分区：
文献类型：
--
作者：
S. Livingstone
接受研究主要是将文本阐释的文学理论应用于大众传媒受众的日常阐释活动。接受研究的倡导者假设，读者的意义建构过程只适用于高雅文化，而不适用于流行文化，他们认为，媒体文本（各种媒体-新闻，电视，电影，游戏，社交媒体，其他在线）也必须被他们的受众理解。接受研究自诞生以来，在理论和方法上都进行了一系列的创新，形成了一个颇具影响力的受众研究流派，为大众传媒的“活跃受众”研究提供了理论和实证的框架。自世纪前大众媒体出现以来，主要的受众理论一直在构建一种受众形象，即在强大而无处不在的数字媒体面前，受众是同质的、脆弱的、容易被操纵的。
Reception studies derive primarily from the application of literary theories of textual interpretation to the everyday interpretive activities of mass media audiences. Challenging the assumption that the meaning‐making processes by readers apply only to high culture, not popular culture, advocates of reception studies argue that media texts (of all kinds – press, television, film, games, social media, other online) must also be made sense of by their audiences. Since its inception, reception studies has mapped out a theoretical and empirical program of research on the “active audience” for mass media, establishing an influential strand of audience research, together with a series of innovations in both theory and methodology. It offers a critique of the ways in which, ever since the advent of mass media over a century ago, the major theories of the audience have constructed an image of the audience as homogeneous, vulnerable, and easily manipulated in the face of a powerful and all‐pervasive digital media.