Building Public Service Recommenders: Logbook of a Journey
Building Public Service Recommenders: Logbook of a Journey
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构建公共服务推荐系统：旅程日志
DOI：
10.1145/3460231.3474614
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发表时间：
2021
期刊：
影响因子：
--
通讯作者：
A. Piscopo
中科院分区：
文献类型：
--
作者：
C. Boididou;Di Sheng;Felix J. Mercer Moss;A. Piscopo
BBC是世界上最大的公共服务广播机构，提供广泛的数字，广播和电视服务。BBC的使命是“为公众利益而行动，通过提供公正、高质量和独特的信息、教育和娱乐输出和服务，为所有观众服务”[3]。英国广播公司的职责是提供高质量、准确和公正的内容，旨在吸引观众，反映他们的多样性，例如他们的年龄、文化和社会经济背景，并遵循信任的价值观和独立、公正和诚实的承诺。编辑人员遵循大量的编辑准则[5]，以确保BBC的所有输出都符合这些原则。每周，BBC覆盖超过80%的英国成年人口[4]和全球2.79亿人[2]，提供大量和多样化的内容，包括视频，音频和文本，涵盖新闻，体育，教育和娱乐等主题。BBC的内容因其质量而受到世界各地的赞誉。然而，自BBC成立以来，媒体格局发生了重大变化，向用户介绍了无限的内容。个性化体验是在线媒体平台（如Spotify或Netflix）的标准，并受到积极评价;例如，新闻中的个性化被发现可以增加内容的深度和多样性[1]。在这种环境下，英国广播公司如何才能保持与所有观众的相关性？为每个用户提供相关、及时和上下文有用的个性化体验是履行BBC公共服务职责的关键。我们需要接触并呼吁服务不足的群体，如年轻观众或少数民族，成为每个人的BBC，而不仅仅是大多数人。虽然这是一个
Almost a hundred years old, the BBC is the world’s largest public service broadcasters, providing a broad range of digital, radio, and television services. At the core of what it does, sits the BBC’s mission to “act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate, and entertain” [3]. The BBC’s remit is to be a provider of high quality, accurate, and unbiased content that should aim to engage its audiences, reflecting their diversity, e.g. with respect to their age, culture, and socio-economic background, and following the values of trust and the commitment to being independent, impartial, and honest. Editorial staff follows a large collection of editorial guidelines [5] to ensure that all BBC’s output is consistent with these principles. Every week, the BBC reaches more than 80% of UK’s adult population [4] and 279million people worldwide [2], giving access to a vast and diverse amount of content, including video, audio, and text, spanning topics such as news, sport, education, and entertainment. BBC content is prized the world over for its quality. However, the media landscape has changed substantially since the BBC was founded, introducing users to unlimited content. Personalised experiences are the norm in online media platforms, e.g. Spotify or Netflix, and are valued positively; for example, personalisation in news has been found found to increase depth and diversity of content [1]. How can the BBC stay relevant for all its audiences this environment? Delivering a personalised experience which is relevant, timely, and contextually useful to every user is key to fulfil the public service remit of the BBC. We need to reach out and appeal to the under-served groups, such as young audiences or ethnic minorities, to be a BBC for each and everyone and not just for the majority. Although this is an