Considerations for more effective social norms based alcohol education on campus: an analysis of different theoretical conceptualizations in predicting drinking among fraternity men.
Considerations for more effective social norms based alcohol education on campus: an analysis of different theoretical conceptualizations in predicting drinking among fraternity men.
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DOI：
10.15288/jsa.2003.64.50
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发表时间：
2003
期刊：
影响因子：
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通讯作者：
M. Trockel;Sunyna S. Williams;J. Reis
中科院分区：
文献类型：
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作者：
M. Trockel;Sunyna S. Williams;J. Reis
目的最近针对大学生的酒精教育活动集中在纠正学生对同龄人饮酒量的错误看法。这一策略基于这样的假设：大学生高估了同龄人的饮酒量，纠正这种误解将减轻他们大量饮酒的压力。然而，规范性影响的其他理论结构可能对提高高危大学生社会规范教育的有效性具有同样或更大的价值。本研究评估了三个社会规范性影响因素对联谊会男性饮酒的影响。方法参与者是从两个大型学生联谊会组织中随机选择的379名成员。我们使用分层线性模型来分析规范性影响变量在解释酒精消费差异方面的预测价值，无论是在章节内的个人之间还是在章节之间。结果知觉消费规范和知觉主观规范对饮酒水平有显著的预测作用。这两个规范性的影响变量是显着的预测章内和跨章的兄弟会男子的消费差异。酒精使用的一般批准并没有考虑到章内消费的显着差异或章之间消费的任何独特差异。结论：由长期行为理论定义的主观规范可能为高风险学生群体提供一种替代性的、可能更有前途的干预目标，而不是目前关注的纠正学生在估计同龄人饮酒量时的错误。
OBJECTIVE Recent alcohol education campaigns targeting college students have focused on correcting the erroneous perception students have of the amount of alcohol their peers consume. This strategy is based on assumptions that college students overestimate the amount of alcohol their peers consume and that correcting that misperception will lessen the pressure they feel to consume heavily. However, other theoretical constructs of normative influence may be as or more valuable in improving effectiveness of social norms based education for high-risk college students. This study evaluates the effects of three social normative influence factors on alcohol consumption among fraternity men. METHOD Participants were 379 members of randomly selected chapters from two large student fraternity organizations. We used hierarchical linear models to analyze the predictive value of normative influence variables in explaining alcohol consumption differences, both across individuals within chapters and across chapters. RESULTS Perceived consumption norms and perceived subjective norms were significant predictors of alcohol consumption levels. Both normative influence variables are significant in predicting differences in consumption within chapters and across chapters of fraternity men. General approval of alcohol use did not account for significant variance within chapters in consumption or any unique variance in consumption between chapters. CONCLUSIONS Perceived subjective norms as defined by long-standing behavior theory may provide an alternative and potentially more promising intervention target for this high-risk student population than does the current focus on correcting students' errors in estimating the amount of alcohol their peers consume.