Retail Internships: An Experiential Learning Challenge
Retail Internships: An Experiential Learning Challenge
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零售实习：体验式学习挑战
DOI：
10.1080/10528008.1991.11488305
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发表时间：
1991
期刊：
影响因子：
--
通讯作者：
S. S. Harp
中科院分区：
文献类型：
--
作者：
S. Stretch;S. S. Harp
摘要体验式学习已成为许多学科教学过程的重要组成部分。这种教学技术的存在为营销教育工作者提供了重大的机遇和挑战。要采用体验式学习技术，人们必须认识到，知识，技能和自我评价的基础设施是由一个综合的过程。体验式学习的一个领域，实习，将在这篇文章中进行审查。通过建模和一个书面的教学组成部分，理论与实践相结合，一个综合的实习过程。结构控制实习计划是为零售环境而设计的，并将Mazur计划作为理论基础。这种结构化的，理论驱动的实习形式侧重于三合会成员（大学协调员，就业主管和实习生）对实习生的知识和技能发展以及个人成长。模型加上一个书面的组件ena.
AbstractExperiential learning has become an important component of the instructional process in many disciplines. The presence of this teaching technique offers significant opportunities and challenges for marketing educators. To adopt the experiential learning technique, one has to recognize that the underlying infrastructure of knowledge, skill, and self-evaluation is facilitated by an integrated process. One realm of experiential learning, internship, will be examined in this article. Through modeling and a written instructional component that merges theory and practice, an integrated internship process is presented. The structurally controlled internship program was designed for the retail environment and incorporates the Mazur Plan as a theoretical base. This structured, theory-driven internship format focuses triad members (university coordinator, employment supervisor, and intern) on the intern’s knowledge and skill development as well as personal growth. Models coupled with a written component ena...