SPEEDING YOUR NEW PRODUCT TO MARKET
SPEEDING YOUR NEW PRODUCT TO MARKET
复制标题
加速您的新产品上市
DOI：
10.1108/eb008223
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发表时间：
1988
影响因子：
2.8
通讯作者：
M. Rosenau
中科院分区：
文献类型：
--
作者：
M. Rosenau
新产品的开发速度必须比以前更快有几个原因。本文回顾了这一变化的必要性，并描述了几种有助于缩短新产品开发周期的具体技术。
There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.