DOES THE EU SUGAR POLICY REFORM INCREASE ADDED SUGAR CONSUMPTION? AN EMPIRICAL EVIDENCE ON THE SOFT DRINK MARKET
DOES THE EU SUGAR POLICY REFORM INCREASE ADDED SUGAR CONSUMPTION? AN EMPIRICAL EVIDENCE ON THE SOFT DRINK MARKET
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DOI：
10.1002/hec.1721
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发表时间：
2011-09-01
期刊：
影响因子：
2.1
通讯作者：
Requillart, Vincent
中科院分区：
文献类型：
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作者：
Bonnet, Celine;Requillart, Vincent
尽管国家卫生当局建议减少“添加”糖的消费，但糖市场的改革将导致欧盟食糖价格下降36%。利用法国软饮料采购数据，本文调查了这一改革对含糖饮料消费的预期影响。欧盟糖政策的改革导致常规软饮料价格下降了3%，不同品牌的价格有所不同。为了评估该食品类别中的替代，我们使用随机系数logit模型，该模型考虑了大量差异化产品和消费者行为的异质性。结果表明，价格变化将导致普通产品的市场份额增加7.5%，并导致品牌之间的替代，从而使含糖量最高的产品受益。总的来说，它将使普通软饮料的消费量每人每年增加1升以上，添加糖的消费量每人每年增加124克，这种增加在由超重和肥胖个体组成的家庭中更大。版权所有：John Wiley & Sons， Ltd。
Whereas National Health authorities recommend a decrease in the consumption of 'added' sugar, a reform on the sugar market will lead to a 36% decrease of the sugar price in the EU. Using French data on soft drinks purchases, this paper investigates the anticipated impact of this reform on the consumption of sugar-sweetened beverages. The reform of the EU sugar policy leads to a decrease in regular soft drink prices by 3% and varies across brands. To assess substitution within this food category, we use a random-coefficients logit model that takes into account a large number of differentiated products and heterogeneity in consumers' behavior. Results suggest that price changes would lead to an increase in market shares of regular products by 7.5% and to substitutions between brands to the benefit of products with the highest sugar content. On the whole, it would raise consumption of regular soft drinks by more than 1 litre per person per year and consumption of added sugar by 124 g per person per year, this increase being larger in households composed of overweight and obese individuals. Copyright (C) 2011 John Wiley & Sons, Ltd.