Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research
Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research
复制标题
DOI：
10.2308/bria-50651
复制
发表时间：
2014-03-01
影响因子：
2.1
通讯作者：
Vansant, Brian
中科院分区：
文献类型：
--
作者：
Brandon, Duane M.;Long, James H.;Vansant, Brian
历史上，行为会计研究人员在接触外部有效研究参与者的能力方面受到了限制。本文的目的是让研究人员熟悉两种相对较新的创新方法来克服这一问题。首先，本文讨论了SurveyMonkey和Qualtrics提供的两种在线仪器交付服务，可用于将实验材料快速廉价地分发给地理分布的参与者。其次，它回顾了一些参与者招募服务，行为会计研究人员可以使用这些服务来识别和招募外部有效的研究参与者。具体来说，本文讨论了SurveyMonkey Audience、Qualtrics、Amazon’s Mechanical Turk等商业公司提供的商业参与式招聘服务，以及一些与行业和专业组织相关的非商业参与式招聘服务。每项服务都是根据对行为会计研究人员很重要的三个标准进行评估的：(1)成本，(2)灵活性，(3)获得感兴趣的人群。
Behavioral accounting researchers have historically been constrained in their ability to reach externally valid research participants. The purpose of this paper is to familiarize researchers with two relatively new and innovative ways to overcome this issue. First, this paper discusses two online instrument delivery services provided by SurveyMonkey and Qualtrics that can be used to distribute experimental materials to geographically distributed participants quickly and inexpensively. Second, it reviews a number of participant recruitment services that behavioral accounting researchers can use to identify and recruit externally valid research participants. Specifically, this paper discusses commercial participant recruitment services provided by SurveyMonkey Audience, Qualtrics, Amazon's Mechanical Turk, and other commercial firms, as well as several non-commercial participant recruitment services associated with industry and professional organizations. Each service is evaluated against three criteria that are important to behavioral accounting researchers: (1) cost, (2) flexibility, and (3) access to populations of interest.