Evolving improvised ideation from humour constructs: A new method for collaborative divergence
Evolving improvised ideation from humour constructs: A new method for collaborative divergence
复制标题
从幽默结构中发展即兴构思：协作发散的新方法
DOI：
10.1111/caim.12256
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发表时间：
2018
影响因子：
3.5
通讯作者：
Hatcher G
中科院分区：
文献类型：
--
作者：
Hatcher G
本文回顾并应用即兴喜剧（“即兴”）的关键原则，以克服有效群体构思中的共同障碍，从而形成和呈现一种新的创意生成方法。创新产品设计的出现可以比作讲一个有趣的笑话：两者都将看似不相干的想法以一种既令人惊讶又令人满意的方式结合在一起。我们的研究扩展了幽默和创造力之间的联系，并将最适合概念设计过程的即兴原则付诸实践。一个以研讨会为基础的方法被用来选择、发展和完善方法协议和促进技术。参与者的反馈和观察表明，这种方法可以扩展解决方案空间，以支持产生大胆的创新想法。最后，我们为新的“设计即兴”方法提供了一步一步的指导，并讨论了它在群体创意环境中产生创意的潜在价值。
This paper reviews and applies key principles from improvised comedy (“improv”) to overcome common barriers in effective group ideation, resulting in the formulation and presentation of a new creative idea generation method. The emergence of an innovative product design can be compared to the telling of a funny joke: both combine seemingly unconnected ideas in a way that is both surprising and satisfying. Our research expands upon this link between humour and creativity, and operationalizes the improv principles best suited to the conceptual design process. A workshop‐based methodology was used to select, develop, and refine the method protocol and facilitation technique. Participant feedback and observations have demonstrated how this approach can expand the solution space to support the generation of bold, innovative ideas. Finally, we present a step‐by‐step guide for the new “design improv” method and discuss its potential value in the generation of creative ideas in a group ideation context.