"Leave Your Comment Below": Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?
"Leave Your Comment Below": Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?
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DOI：
10.1111/hcre.12059
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发表时间：
2015-10-01
影响因子：
5
通讯作者：
Malinen, Sanna
中科院分区：
文献类型：
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作者：
Hsueh, Mark;Yogeeswaran, Kumar;Malinen, Sanna
日常生活中越来越多地使用在线交流，因此越来越需要了解在这种情况下人们如何受到他人的影响。在本研究中，网络评论建立了社会规范，这些社会规范直接影响了读者有意识和无意识的偏见表达。参与者阅读一篇在线文章，然后接触到据称由其他用户发布的反偏见或偏见评论。结果显示，接触有偏见的（相对于无偏见的）评论会影响受访者自己发表更多有偏见的评论。此外，这些影响推广到参与者在离线后对目标群体的无意识和有意识态度。这些发现表明，简单地接触社会信息可以影响我们的态度和行为，这表明了在线环境中社会变革的潜在途径。
Increased use of online communication in everyday life presents a growing need to understand how people are influenced by others in such settings. In this study, online comments established social norms that directly influenced readers' expressions of prejudice both consciously and unconsciously. Participants read an online article and were then exposed to antiprejudiced or prejudiced comments allegedly posted by other users. Results revealed that exposure to prejudiced (relative to antiprejudiced) comments influenced respondents to post more prejudiced comments themselves. In addition, these effects generalized to participants' unconscious and conscious attitudes toward the target group once offline. These findings suggest that simple exposure to social information can impact our attitudes and behavior, suggesting potential avenues for social change in online environments.