Ecotourist Motivation Analysis Based on Structural Equation Model: A Case Study in Mao'er Mountain National Nature Reserve in Guangxi
Ecotourist Motivation Analysis Based on Structural Equation Model: A Case Study in Mao'er Mountain National Nature Reserve in Guangxi
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发表时间：
2013
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通讯作者：
Liang Ji
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作者：
Liang Ji
生态旅游动机是引导旅游者行为的内在驱动力，因此，深入分析这些动机是理解和全面吸收生态旅游者体验和行为模式中隐含信息的关键问题。建立了包含3个潜在变量的测量模型（名为“休息放松”、“自我提升“和“学习教育”，对11个观察变量进行探索性因素分析和验证性因素分析，结果表明，综合分析表明，生态旅游者对“休息放松”的动机较强，对“学习教育“的兴趣较低。
Eco-tourist motivations are the intrinsic driven force to guide the behaviors of tourists.Accordingly,to thoroughly analyze these motivations turns out to be the key issues to understand and completely absorb the implicit information of eco-tourists' experience as well as the behavioral patterns.This research took eco-tourists in Mao'er Mountain National Nature Reserve as objectives,established a measured model which contained 3latent variables(named as"rest relaxation","self enhancement"and"learning education",separately)and 11observed variables after exploratory factor analysis and confirmatory factor analysis.The results manifested that the co-variances between three factors were significantly respective and these factors were highly correlated also.A comprehensive analysis was conducted,and it showed that eco-tourists had strong motivations on"rest relaxation",nevertheless the interests on"learning education"were quite low.