A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era
A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era
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DOI：
10.3390/textiles2040037
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发表时间：
2022-12-01
期刊：
影响因子：
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通讯作者：
Neittaanmaki, Pekka
中科院分区：
文献类型：
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作者：
Akhtar, Waleed Hassan;Watanabe, Chihiro;Neittaanmaki, Pekka
纺织和服装(时装)行业受到社会、社会文化和经济结构发展的影响。由于人们的偏好从经济功能转变为超越经济价值的超功能，时尚业走在了数字化的前沿。时尚业日益数字化与数字时尚相对应，数字时尚可以满足消费者偏好的快速变化。本文探讨了纺织服装业数字时尚创新概念的演变。具体地说，它的重点是对亚马逊的数字时尚举措的评估，这些举措使该平台成为美国最大的时尚零售商。对亚马逊数字时尚业务商业模式的分析显示，随着先进的亚马逊网络服务(AWS)支持的人工智能(AI)的进步，亚马逊为时尚行业推出了新颖的数字解决方案，如先进的数字时尚(ADF)、按需制造、新奢侈品，以及最终基于云的数字时尚平台，即超全渠道，其中所有利益相关者都被整合在一起，他们的活动是实时可见的。这可以归因于学习编排外部性策略。这项研究的结论是，随着数字创新的推进，亚马逊融合了推进数字解决方案的自我传播功能。这项研究表明，亚马逊是最大的研发公司。其研发过程基于用户通过AWS驱动的ICT工具参与而获得的知识。这在用户驱动的创新开发中促进了一种试验文化。这些创新进一步提升了AWS在数据分析和业务解决方案方面的功能。这种活力推动了软创新资源和收入流的发展。这些努力在模型中得到了验证，并通过对ADF解决方案的出现进行了实证分析，验证了其可靠性。因此，基于对亚马逊数字时尚技术(如ADF、按需制造和新奢侈品)的发展轨迹的分析，本文提出了有洞察力的建议和电子商务以外的解决方案框架。
The textile and apparel (fashion) industry has been influenced by developments in societal socio-cultural and economic structures. Due to a change in people's preferences from economic functionality to supra-functionality beyond economic value, the fashion industry is at the forefront of digitalization. The growing digitalization in the fashion industry corresponds to digital fashion, which can satisfy the rapid shift in consumers' preferences. This paper explores the evolving con-cept of innovations in digital fashion in the textile and apparel industry. Specifically, it centers on the evaluation of Amazon's digital fashion initiatives, which have made the platform the United States' top fashion retailer. An analysis of the business model of Amazon's digital fashion business showed that with the advancements in artificial intelligence (AI) powered by advanced Amazon Web Services (AWS), Amazon has introduced novel digital solutions for the fashion industry, such as advanced digital fashions (ADFs), on-demand manufacturing, neo-luxury, and, ultimately, cloud-based digital fashion platforms, that is, a supra-omnichannel, where all stakeholders are integrated, and their activities are visible in real time. This can be attributed to the learning orchestration externality strategy. This study concludes that with the advancement of digital innovations, Amazon has fused a self-propagating function that advances digital solutions. This study shows that Amazon is the largest R&D company. Its R&D process is based on users' knowledge gained by their participation through AWS-driven ICT tools. This promotes a culture of experimentation in the development of user-driven innovations. Such innovations have further advanced the functionality of AWS in data analysis and business solutions. This dynamism promotes the development of soft innovation resources and revenue streams. These endeavors are demonstrated in a model, and their reliability is validated through an empirical analysis focused on the emergence of ADF solutions. Therefore, based on an analysis of the development trajectories of Amazon's digital fashion technologies, such as ADFs, on-demand manufacturing, and neo-luxury, insightful suggestions and a framework for solutions beyond e-commerce are provided.