The demand for organic foods in the South of Italy: A discrete choice model
The demand for organic foods in the South of Italy: A discrete choice model
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DOI：
10.1016/j.foodpol.2007.12.002
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发表时间：
2008-10-01
期刊：
影响因子：
6.5
通讯作者：
de Magistris, Tiziana
中科院分区：
文献类型：
--
作者：
Gracia, Azucena;de Magistris, Tiziana
本文分析了有机食品消费者的需求，可以帮助实施有机食品政策，在欧洲一级或特定的欧洲国家。特别是，它调查的主要因素解释有机食品的需求在意大利南部。根据兰开斯特的消费者需求理论，我们假设消费者的效用取决于产品的特性，而不是产品本身。因此，消费者将选择具有最大化其效用的属性组合的产品（有机与传统）。在随机效用离散选择模型中分析了消费者对有机食品的选择，并指定了双变量概率单位模型。这些数据是通过2003年在意大利坎帕尼亚地区（那不勒斯）进行的问卷调查收集的。调查结果表明，经济因素仍然是限制欧洲有机需求增长的因素。此外，消费者对有机食品的感知利益（环境和健康）是促进有机食品需求的因素。此外，更多的关于有机食品的信息对于扩大意大利南部的需求至关重要，因为这些信息将增加消费者的有机知识。那么，更高的有机知识将增加购买有机食品的可能性，并在更大程度上增加现有消费者的消费水平。(C)2008爱思唯尔有限公司保留所有权利。
This paper analyses organic food consumer's demand that can help advising on implementing organic food policies at European level or, for a particular European country. In particular, it investigates the main factors explaining organic food demand in the South of Italy. Following the Lancaster consumer's demand theory we assume that consumer's utility depends on product characteristics instead of the product itself. Thus, consumers will choose the product (organic versus conventional) that possesses the combination of attributes that maximises its utility. Consumer's choice for organic foods is analysed within the random utility discrete choice model and a bivariate probit model has been specified. The data were collected through a questionnaire conducted in the Italian region of Campania (Naples) in 2003. Findings indicate that economic factors are still factors limiting the growth of organic demand in Europe. Moreover, the consumers' perceived benefits of organic food (environmental and health) are factors promoting organic food demand. In addition, greater information on organic food products is crucial to expand its demand in the South of Italy because this information will increase the consumer's organic knowledge. Then, higher organic knowledge will increase the probability to buy organic foods and, to a larger extent, the level of consumption among existing consumers. (C) 2008 Elsevier Ltd. All rights reserved.