Facebook targeted advertisement for research recruitment: A primer for nurse researchers
Facebook targeted advertisement for research recruitment: A primer for nurse researchers
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DOI：
10.1016/j.apnr.2016.07.006
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发表时间：
2016-11-01
影响因子：
2.2
通讯作者：
Carter-Harris, Lisa
中科院分区：
文献类型：
--
作者：
Carter-Harris, Lisa
招募参与者进行研究可能具有挑战性且成本高昂。需要创新的招聘方法。Facebook的定向广告提供了一种低成本的替代传统方法，已成功用于研究招聘。这本书为护士研究人员提供了一种利用社交媒体作为招聘工具的方法，并详细介绍了Facebook针对研究招聘的广告。(C)2016 Elsevier Inc. All rights reserved.
Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment. (C) 2016 Elsevier Inc. All rights reserved.