Building employer credibility in corporate intranet portals
Building employer credibility in corporate intranet portals
复制标题
在企业内联网门户中建立雇主信誉
DOI：
10.1145/1274892.1274901
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发表时间：
2006
期刊：
影响因子：
--
通讯作者：
M. Sikorski
中科院分区：
文献类型：
--
作者：
M. Sikorski
本文介绍了企业内部网门户网站的作用，在创造雇主的品牌作为一个值得信赖的和可信赖的合作伙伴的员工-内部网用户。调查结果显示，在波兰公司的内联网的使用情况已被提出作为一个出发点，制定研究议程和准则，建立雇主的品牌和信誉的内联网门户网站。提出的准则是基于最近的研究信任和信誉在波兰互联网市场上的在线交易。
This paper presents the role of intranet portals in creating the brand of employer as a trustful and credible partner for the employees -- intranet users. Survey results showing the usage of intranets in Polish companies have been presented as a starting point for developing research agenda and guidelines for building employer brand and credibility in intranet portals. Presented guidelines are based on recent research on trust and credibility in on-line transactions on the Polish internet market.