An investigation of consumer traits and their relationship to merchandise borrowing with undergraduates
An investigation of consumer traits and their relationship to merchandise borrowing with undergraduates
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大学生消费者特征及其与商品借贷关系的调查
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
J. Rhee
中科院分区：
文献类型：
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作者：
K. K. Johnson;J. Rhee
商品借用的定义是购买物品，目的是在使用令人满意的情况下归还这些物品。这项研究的目的是确定影响商品借贷的消费者特征。选定的心理特征、社会群体影响变量和选定的人口统计特征对商品借贷态度的影响进行了调查。数据来自268名大学生的自填式问卷。参与者(18.3%)表示他们过去曾借过商品。对商品借贷的态度与社会群体影响力和零售业就业显著相关。对商品借用的态度也与先前的借用行为显著相关。社会群体影响力似乎是预测人们对商品借贷态度的一个关键变量。
Merchandise borrowing is defined as purchasing items with the intention to return them once they have been used satisfactorily. The purpose of this research was to identify consumer traits that influenced merchandise borrowing. Selected psychological characteristics, a social group influence variable, and a selected demographic characteristic were investigated for their influence on attitudes toward merchandise borrowing. Data were collected using selfadministered questionnaires from 268 college students. Participants (18.3%) indicated that they had borrowed merchandise in the past. Attitudes toward merchandise borrowing were significantly related to social group influence and retail employment. Attitudes toward merchandise borrowing were also significantly related to prior borrowing behavior. Social group influence appears to be a key variable in predicting attitudes toward merchandise borrowing.