The generality of the automatic attitude activation effect.
The generality of the automatic attitude activation effect.
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DOI：
10.1037//0022-3514.62.6.893
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发表时间：
1992-06
影响因子：
7.6
通讯作者：
J. Bargh;S. Chaiken;R. Govender;F. Pratto
中科院分区：
文献类型：
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作者：
J. Bargh;S. Chaiken;R. Govender;F. Pratto
Fazio、Sanbonmatsu、Powell和Kardes（1986）证明，当这些形容词之前紧接着有相似效价的态度对象时，与这些形容词之前有相反效价的态度对象时相比，Ss能够更快地评估这些形容词。此外，这种效应主要针对S被认为持有高度可及态度的态度对象，如评估潜伏期所示。本研究探讨了跨态度对象和跨程序的变化，这些发现的一般性。三个实验的结果表明，自动激活效应是一种普遍的、相对无条件的现象。看来，大多数储存在记忆中的评价，对社会和非社会的对象一样，成为自动激活的存在或提及的对象在环境中。
Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by attitude objects of similar valence, compared with when these adjectives were primed by attitude objects of opposite valence. Moreover, this effect obtained primarily for attitude objects toward which Ss were presumed to hold highly accessible attitudes, as indexed by evaluation latency. The present research explored the generality of these findings across attitude objects and across procedural variations. The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon. It appears that most evaluations stored in memory, for social and nonsocial objects alike, become active automatically on the mere presence or mention of the object in the environment.