Cartoons as information
Cartoons as information
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漫画作为信息
DOI：
10.1177/016555150302900109
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发表时间：
2003
影响因子：
2.4
通讯作者：
S. V. Ungern
中科院分区：
文献类型：
--
作者：
M. Ginman;S. V. Ungern
卡通的影响力在当今社会传播研究中有着新的地位。动画得到了新的和更广泛的使用，特别是在重要的情况下，让信息通过，并使其内在化，例如在营销和学习。本研究探讨了内部消息与幽默和漫画的形式是否有更大的影响力比传统的信息中的员工在一个组织。其目的是研究是否漫画形式的信息更好地注意到员工，他们是否收到了更高的程度，他们是否更有效地达到了预期的效果之间的员工。
Today the impact of cartoons has a new status in social communication research. Animation has gained a new and wider use, especially in situations where it is important to get the message through and have it internalized, e.g. in marketing and learning. The present study examined whether internal messages presented with humour and in the form of cartoons have a greater impact power than traditional messages among the employees in an organization. The object was to study whether the messages in the form of comic cartoons were better noticed by the employees, whether they were received to a higher degree and whether they more efficiently achieved the desired effect among the employees.