Giving infants a Great Start: Launching a national smoking cessation program for pregnant women
Giving infants a Great Start: Launching a national smoking cessation program for pregnant women
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DOI：
10.1080/14622200410001669114
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发表时间：
2004-04-01
影响因子：
4.7
通讯作者：
Healton, CG
中科院分区：
文献类型：
--
作者：
Haviland, L;Thornton, AH;Healton, CG
数据表明，12%-22%的女性在怀孕期间吸烟。怀孕期间吸烟与不良健康和生殖结果之间的联系已有充分记录。 Great Start 是一项专为孕妇开发的公共教育和戒烟计划。 Great Start 于 2001 年 12 月启动，是第一个全国性计划，重点通过免费戒烟热线向孕妇提供免费且保密的戒烟咨询。 “伟大的开始”包括一项媒体宣传活动，旨在提高认识并指导妇女接受针对怀孕吸烟者的电话咨询，以及旨在通过戒烟咨询为孕妇提供支持的教育材料。该计划经过评估，旨在评估电视广告接触怀孕吸烟者的能力以及戒烟热线对于提高孕妇戒烟率的有效性。 Great Start 表明，通过电视广告接触怀孕吸烟者是可能的，电视广告提供有关怀孕期间吸烟后果的信息，语气肯定，并为妇女采取行动提供指导。对该计划的初步反应表明孕妇希望戒烟，并确认需要专门为满足该人群的需求而设计的计划。
Data suggest that 12%-22% of women smoke during pregnancy. The link between smoking during pregnancy and adverse health and reproductive outcomes has been well documented. Great Start is a public education and smoking cessation program developed especially for pregnant women. Launched in December 2001, Great Start was the first national program focused on providing free and confidential smoking cessation counseling to pregnant women through a toll-free quitline. Great Start consisted of a media campaign to raise awareness and direct women to telephone counseling tailored for the pregnant smoker, and educational materials designed to support pregnant women through cessation counseling. The program was evaluated to assess the ability of the television ads to reach pregnant smokers and the effectiveness of a quitline for increasing cessation rates among pregnant women. Great Start demonstrates that it is possible to reach pregnant smokers through television ads that provide information about the consequences of smoking while pregnant, are affirming in tone, and provide direction for women to take action. Initial response to the program indicates that pregnant women want to quit and confirms the need for programs designed specifically to address the needs of this population.