Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
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DOI：
10.1086/209203
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发表时间：
1989-09
影响因子：
7.2
通讯作者：
Craig J Thompson;William B. Locander;H. Pollio
中科院分区：
文献类型：
--
作者：
Craig J Thompson;William B. Locander;H. Pollio
消费现象学是一种概念化和研究消费者体验的替代范式。存在主义现象学的基本理论原则与消费者研究中使用的更传统的假设和方法进行了对比。每一种范式所使用的隐喻来描述其世界观提供和消费者研究讨论各自的影响。一种现象学的研究方法是详细的，并提供了如何应用该方法和它产生的数据类型的例子。认识论分析表明，存在现象学可以提供一个基于经验的和方法论上严格的理解消费现象。
Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of existential-phenomenology are contrasted with more traditional assumptions and methods used in consumer research. The metaphors used by each paradigm to describe its world view are provided and their respective implications for consumer research discussed. One phenomenological research method is detailed, and examples of how the method is applied and the type of data it produces are provided. An epistemological analysis reveals that existential-phenomenology can provide an empirically based and methodologically rigorous understanding of consumer phenomena.