The Role of Perceived Discrepancy in Satisfaction Evaluation
The Role of Perceived Discrepancy in Satisfaction Evaluation
复制标题
感知差异在满意度评估中的作用
DOI：
--
复制
发表时间：
2008
期刊：
影响因子：
--
通讯作者：
Chia
中科院分区：
文献类型：
--
作者：
Chia
本研究探讨满意度的措施，如果涉及一个内隐的有想要的比较，通过检查直接有想要的差异，数量和满意度之间的关系，这在他们的显着程度不同。拥有与想要的差异测量明确要求受访者对他们拥有的和他们想要的之间的差异进行评级。数量指标要求受访者考虑自己拥有的东西和想要的东西之间的差异，但没有明确询问这一点。最后，满意度的衡量被假定为包含一个组成部分，有想要的比较，但不要求受访者考虑这样的比较的问题。研究对象为台湾大学330名本科生。相关分析表明，满意度与数量的关系比有需求差的关系更密切。此外，在传统的中介分析和多层次路径分析中，普遍支持一个中介模型，其中有-想要的差异影响量，然后影响满意度。简而言之，这项研究表明，满意度的措施涉及一个内隐的有想要的比较。
This study investigates if satisfaction measures involve an implicit have-want comparison by examining the relationships between direct have-want discrepancy, amount, and satisfaction, which vary in their degree of explicitness. The have-want discrepancy measure explicitly asks respondents to rate the discrepancy between what they have and what they want. The amount measure requires respondents to think about the amount of discrepancy between what one has and what one wants, but does not explicitly ask about that. Finally, the satisfaction measure is assumed to incorporate a component of the have-want comparison but does not ask respondents to consider such a comparison in the question. Three hundred and thirty undergraduate students at National Taiwan University participated in this study. Correlation analysis showed that satisfaction has a closer relation with amount than have-want discrepancy. In addition, a mediation model in which have-want discrepancy influence amount, which then influences satisfaction, was generally supported in conventional mediation analysis and multilevel path analysis. In brief, this study showed that satisfaction measures involve an implicit have-want comparison.