Tourism and the Branded City: Film and Identity on the Pacific Rim
Tourism and the Branded City: Film and Identity on the Pacific Rim
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旅游与品牌城市：环太平洋地区的电影与身份
DOI：
10.4324/9781315550770
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发表时间：
2007
影响因子：
3.5
通讯作者：
J. Gammack
中科院分区：
文献类型：
--
作者：
S. Donald;J. Gammack
这本书比较了环太平洋的主要城市悉尼、香港和上海，探讨了世界城市的品牌塑造。虽然这三个城市都在世界舞台上争夺活动、游客和投资，但它们也处于独特的电影传统的中心，因此它们的身份与电影印象密切相关。使用跨学科的方法，本书不仅从旅游、营销和区域发展等更广泛研究的角度分析了这些城市的城市品牌，而且还吸收了文化研究和心理学方法，为地方品牌和营销提供了新的和有用的见解。作者比较和对比了定性和定量的原始数据，并批判性地分析了当前关于城市品牌的文本和辩论。总而言之，他们认为，城市品牌不仅应该为区域发展和认同做出贡献，还应该为可持续的经济福祉和公众幸福做出贡献。
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.