What drives the adoption of sustainable production technology? Evidence from the large scale farming sector in East China
What drives the adoption of sustainable production technology? Evidence from the large scale farming sector in East China
复制标题
是什么推动了可持续生产技术的采用？
DOI：
10.1016/j.jclepro.2020.120611
复制
发表时间：
2020-06-01
影响因子：
11.1
通讯作者：
Guan, Zhengfei
中科院分区：
文献类型：
--
作者：
Li, Jing;Feng, Shuyi;Guan, Zhengfei
配方肥料和土壤测试等可持续农业生产技术作为解决过度使用化肥相关环境问题的潜在解决方案，引起了政府机构和学者的关注。农民缺乏积极性减缓了中国可持续技术的采用，导致农村环境持续恶化。近年来，由于结构调整和劳动力转移，中国农业正在经历快速整合。规模化养殖正在成为推动农村可持续发展和农业生产的重要力量。本研究应用计划行为理论解释了中国东部地区690个规模化生产企业的配方肥和测土配方施肥技术的采用情况。路径分析显示，态度、主观规范（感知社会压力）和感知行为控制（感知能力或风险）显着提高农户的采用意愿。直接决定实际行为的唯一路径是行为意图。这些研究结果表明，除了社会、经济和体制因素外，旨在促进可持续农业生产的政策还应解决技术采用的心理层面。应制定有效的途径，培养农民的积极态度、社会规范意识、感知能力，降低感知风险，提高农民采用技术的兴趣。 (C) 2020 Elsevier Ltd. 保留所有权利。
Sustainable agricultural production technologies such as formula fertilizer and soil testing have caught attentions from government agencies and scholars as a potential solution to environmental problems associated with overuse of fertilizers. A lack of motivation from farmers has slowed the adoption of sustainable technologies in China, resulting in continued deterioration of the rural environment. Recently, China's agriculture is experiencing rapid consolidation due to structural adjustments and labor migration. Large scale farming is becoming a major force for promoting sustainable rural development and agricultural production. This study applies the theory of planned behavior to explain the adoption of formula fertilizer and soil testing technology among 690 large scale producers in Eastern China. The path analysis shows the attitude, subjective norm (perceived social pressure), and perceived behavior control (perceived ability or risk) significantly increase farmers' adoption intention. The only path that determines the actual behavior directly is behavioral intention. These findings suggest that, in addition to social, economic and institutional factors, policies aiming at promoting sustainable agricultural production should address the psychological dimensions of technology adoption. Effective approaches should be developed to cultivate farmers' positive attitudes, social norms consciousness, perceived abilities, as well as reduce perceived risks to increase their interests in adopting the technology. (C) 2020 Elsevier Ltd. All rights reserved.