Modeling User Characteristics Associated with Interdependent Privacy Perceptions on Social Media
Modeling User Characteristics Associated with Interdependent Privacy Perceptions on Social Media
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DOI:
10.1145/3577014
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发表时间:
2023-01
影响因子:
3.7
通讯作者:
M. J. Amon;Aaron Necaise;N. Kartvelishvili;Aneka Williams;Yan Solihin;Apu Kapadia
中科院分区:
文献类型:
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作者:
M. J. Amon;Aaron Necaise;N. Kartvelishvili;Aneka Williams;Yan Solihin;Apu Kapadia
“Interdependent” privacy violations occur when users share private photos and information about other people in social media without permission. This research investigated user characteristics associated with interdependent privacy perceptions, by asking social media users to rate photo-based memes depicting strangers on the degree to which they were too private to share. Users also completed questionnaires measuring social media usage and personality. Separate groups rated the memes on shareability, valence, and entertainment value. Users were less likely to share memes that were rated as private, except when the meme was entertaining or when users exhibited dark triad characteristics. Users with dark triad characteristics demonstrated a heightened awareness of interdependent privacy and increased sharing of others’ photos. A model is introduced that highlights user types and characteristics that correspond to different privacy preferences: privacy preservers, ignorers, and violators. We discuss how interventions to support interdependent privacy must effectively influence diverse users.