Attitudes of older mobile phone users towards mobile phones
Attitudes of older mobile phone users towards mobile phones
复制标题
老年手机用户对手机的态度
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Inês Lopes
中科院分区：
文献类型：
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作者：
Paula Vicente;Inês Lopes
摘要关于移动技术采用的研究主要集中在年轻人身上，对老年人的关注很少。但随着大多数发达国家的人口迅速老龄化，以及许多研究的证据表明，老年人与其他人一样有能力采用和使用移动技术，学术界、商界和科技行业正在对这一群体投入更多关注。研究已经表明，老年人与年轻人在对移动技术的感知、偏好和使用方面存在差异，但老年人群体中在移动技术采用方面也存在差异。这项研究利用手机调查数据，根据老年人对手机的态度确定了手机用户的群体，并描述了这些群体在手机通信的关键价值观、手机使用和社会人口统计学方面的潜在差异。这项分析导致识别出三个不同的部分，被指定为“冷漠”、“社交和享乐”和“忙碌和活跃”。
Abstract Research on mobile technology adoption has focused predominantly on young adults, and little attention has been paid to older people. But with rapidly aging populations in most developed countries, and evidence from many studies that older adults are as capable of adopting and using mobile technology as everybody else, the academic, business and technology industry worlds are devoting more attention to this group. Research has already demonstrated that older people differ from young people in their perceptions, preferences and usage of mobile technology, but there are also differences within the older adults group regarding mobile technology adoption. Using data from a mobile phone survey, this study identifies segments of mobile phone users among older adults based on their attitudes towards mobile phones, and describes the underlying differences between these segments in terms of key values towards mobile phone communications, mobile phone use, and socio-demographics. The analysis led to the identification of three distinct segments, designated as “Apathetic”, “Social and hedonic” and “Busy and active”.