Getting the focus and the group: Enhancing analytical rigor in focus group research
Getting the focus and the group: Enhancing analytical rigor in focus group research
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DOI：
10.1177/104973200129118453
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发表时间：
2000-05-01
影响因子：
3.2
通讯作者：
Parshall, MB
中科院分区：
文献类型：
--
作者：
Kidd, PS;Parshall, MB
在关于焦点小组的文献中，对小组如何组织和管理的关注远远超过对分析问题的关注。尽管利用群体动力学被吹捧为焦点小组的优点，但在群体和个人话语之间的差异如何影响焦点小组数据的分析和解释方面，文献中很少有指导。在这篇文章中，作者描述了焦点小组数据解释中固有的分析挑战，并提出了提高分析严谨性和焦点小组发现的可靠性和有效性的方法。
In the literature on focus groups, far more attention has been devoted to how groups are organized and conducted than to issues of analysis. Although exploitation of group dynamics is touted as a virtue of focus groups, there is very little guidance in the literature with respect to how differences between group and individual discourse impact the analysis and interpretation of focus group data. In this article, the authors describe analytical challenges inherent in the interpretation of focus group data and suggest approaches for enhancing the rigor of analysis and the reliability and validity of focus group findings.