Trade Liberalisation and Domestic Brands: Evidence from China's Accession to the WTO

Trade Liberalisation and Domestic Brands: Evidence from China's Accession to the WTO
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贸易自由化与国内品牌:中国加入世贸组织的证据

DOI:
10.1111/twec.12911
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发表时间:
2020-01
期刊:
影响因子:
2.5
通讯作者:
Liang Zheng
Liang Zheng
中科院分区:
经济学4区
文献类型:
--
作者:
Deng Xinghua;Jing Ran;Liang Zheng

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在本文中,我们研究了贸易自由化如何影响企业的品牌行为。我们在2001年底中国加入世贸组织时调查了这个问题。我们发现,进口关税大幅度降低的行业中的企业停用了更多的商标。与此同时,贸易自由化后,这些企业提出了更多的商标申请,其有效商标总数也有所增加。从员工数量来看,商标数量的增长主要是由大公司推动的。事实上,小企业的申请和有效商标在贸易自由化期间有所下降。研究还发现,商标申请主要针对行业传统非主导产品。我们提供了一个概念模型,其中包含被动和主动响应发生的渠道。
In this paper, we examine how trade liberalisation affects firms' branding behaviours. We investigate this question with China's accession to the WTO in late 2001. We find that firms in sectors with large import tariff reductions discontinue more trademarks. Meanwhile, these firms file more trademark applications and their total number of effective trademarks increases after trade liberalisation. This growth in trademarks is mainly driven by large firms, as measured by the number of employees. In fact, small firms' applications and effective trademarks decline during trade liberalisation. It is also found that trademark applications are mainly filed for the traditionally non‐dominant products of industries. We provide a conceptual model that incorporates the channels through which both passive and active responses occur.
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