On the resilience of Corporate Social Responsibility
On the resilience of Corporate Social Responsibility
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DOI：
10.1016/j.emj.2011.04.001
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发表时间：
2011-08
影响因子：
7.5
通讯作者：
Ian Harwood;S. Humby;A. Harwood
中科院分区：
文献类型：
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作者：
Ian Harwood;S. Humby;A. Harwood
鉴于企业社会责任从定义上讲是一种自愿活动，人们一直在猜测这种活动的弹性如何，特别是在经济困难时期。2008年，Mallen Baker进行了一项简单的在线投票调查，结果显示，大多数受访者预测，为了应对经济衰退，企业将削减或停止CSR活动。这项研究现在旨在收集一系列英国组织的详细意见，以评估其企业社会责任活动的弹性，并捕捉其意图背后的关键驱动因素。采用了一种调查方法，从英国皇家采购与供应学会的121名成员那里获得了答复，他们都是高级行政人员、董事或经理。结果表明，承担企业社会责任的最常见的原因是“这只是正确的事情要做”，这表明超越纯粹的工具主义的关系和道德动机，虽然遵守法规也是一个因素。受访者（70.3%）对他们组织目前的CSR活动水平感到满意，29.7%的人认为他们在CSR方面做得太少。在接下来的5年里，90.8%的受访者预测对环境负责的活动会增加，88.3%的受访者预测对社会负责的行动会增加（其中相当多的人预测会大幅增加）。给出了CSR活动预测增长背后的各种驱动因素。因此，这项研究发现，企业社会责任似乎是一个更有弹性的概念比以前的一些报告所建议的。
Given that Corporate Social Responsibility (CSR), by definition, is a voluntary activity, there has been speculation as to how resilient such activities are, particularly in times of economic constraint. In 2008, Mallen Baker administered a simple online voting poll which resulted in the majority of respondents predicting either cutting back or stopping CSR activities in response to extended economic recession. This study now aims to garner detailed views across a range of UK organisations in order to assess the resilience of their CSR activities together with capturing the key drivers behind their intentions. A survey approach has been adopted, with responses gained from 121 members of the Chartered Institute of Purchasing and Supply, all of whom were senior executives, directors or managers. Results show that the most common reason for undertaking CSR was “it’s just the right thing to do”, indicating relational and moral motives that go beyond pure instrumentalism, although compliance to regulation is also a factor. Respondents (70.3%) were content with their organisation’s current levels of CSR activity and 29.7% felt that they were doing too little CSR. Over the next 5years, 90.8% of respondents predicted an increase in environmentally responsible activity and 88.3% predicted an increase in socially responsible actions (within which a significant number were forecasting a substantial increase). Various drivers behind this forecast increase in CSR activity are given. This study therefore finds that CSR appears to be a more resilient concept than some previous reports have suggested.