Avaaj Otalo: a field study of an interactive voice forum for small farmers in rural India
Avaaj Otalo: a field study of an interactive voice forum for small farmers in rural India
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DOI：
10.1145/1753326.1753434
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发表时间：
2010-04
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影响因子：
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通讯作者：
Neil Patel;Deepti Chittamuru;Anupam Jain;Paresh Dave;Tapan S. Parikh
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文献类型：
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作者：
Neil Patel;Deepti Chittamuru;Anupam Jain;Paresh Dave;Tapan S. Parikh
在本文中，我们提出了Avaaj Otalo（字面意思是“语音弯腰”），在印度古吉拉特邦的小规模农民的交互式语音应用程序的实地研究结果。通过使用数据和访谈，我们描述了51个农民如何使用该系统超过7个月的试点部署。Avaaj Otalo最受欢迎的功能是一个论坛，可以就一系列农业主题提出问题并浏览其他人的问题和回答。该论坛发展成为一个活跃的社会空间，规范的出现，持续的温和，以及与机构认可的当局进行结构化互动和与同行进行公开讨论的愿望。对于所有51名用户来说，这是他们第一次参加任何形式的在线社区。在可用性方面，简单的基于菜单的导航很容易学习，用户更喜欢数字输入而不是语音。最后，我们讨论了我们的研究结果的影响，设计基于语音的社交媒体服务在印度和其他地方的农村社区。
In this paper we present the results of a field study of Avaaj Otalo (literally, "voice stoop"), an interactive voice application for small-scale farmers in Gujarat, India. Through usage data and interviews, we describe how 51 farmers used the system over a seven month pilot deployment. The most popular feature of Avaaj Otalo was a forum for asking questions and browsing others' questions and responses on a range of agricultural topics. The forum developed into a lively social space with the emergence of norms, persistent moderation, and a desire for both structured interaction with institutionally sanctioned authorities and open discussion with peers. For all 51 users this was the first experience participating in an online community of any sort. In terms of usability, simple menu-based navigation was readily learned, with users preferring numeric input over speech. We conclude by discussing implications of our findings for designing voice-based social media serving rural communities in India and elsewhere.