HOW AN UNHEALTHY PRODUCT IS SOLD - CIGARETTE ADVERTISING IN MAGAZINES, 1960-1985
HOW AN UNHEALTHY PRODUCT IS SOLD - CIGARETTE ADVERTISING IN MAGAZINES, 1960-1985
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DOI：
10.1111/j.1460-2466.1987.tb01010.x
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发表时间：
1987-09-01
影响因子：
7.9
通讯作者：
MACCOBY, N
中科院分区：
文献类型：
--
作者：
ALTMAN, DG;SLATER, MD;MACCOBY, N
采用，保持或戒烟的决定是由各种生理，心理，社会和环境的力量（6，14，19）intluenced。近年来，人们对香烟广告在吸烟行为中的作用越来越感兴趣，如果不是激烈的辩论的话。在流行杂志上，这种广告从世纪之交就已经存在，到1984年，它已经成为香烟广告的主要场所，占所有支出的20%（17）。几份报告记录了最近广告数量的急剧增加（5，18）以及青年和女性读者杂志的比例更大的增长（1）。面对公众对吸烟危害健康的关注和人均吸烟率的下降，这些研究的结果表明，烟草业试图增加传统上轻度吸烟者的香烟消费量（例如，妇女和青年），并保持目前吸烟者的需求。虽然这一系列的研究增加了我们对香烟广告数量的了解，它没有从经验上解决烟草广告商试图说服人们-特别是妇女和青年-在人们普遍认识到吸烟的危害时吸烟的问题。一
The decision to adopt, maintain, or quit cigarette smoking is intluenced by a variety of physiological, psychological, social, and environmental forces (6, 14, 19). In recent years, there has been increasing interest, if not acrimonious debate, on the role of cigarette advertising in the adoption of smoking (19). In popular magazines, such ads have existed since the turn of the century and by 1984 were the leading venue for cigarette advertising, accounting for 20 percent of all expenditures (17). Several reports have documented recent dramatic increases in the number of ads (5, 18) and a proportionately larger increase in magazines with youth and women readerships (1). In the face of public concern about the health hazards of smoking and the decreasing per capita smoking rates, the findings of these studies suggest that the tobacco industry has attempted to increase cigarette consumption among populations that traditionally have been light smokers (eg, women and youth) and to maintain demand among current smokers.Although this line of research has increased our understanding of the quan-tity of cigarette advertising, it has not addressed empirically the question of bow tobacco advertisers try to persuade people-particularly women and youth-to smoke when the dangers of smoking are widely recognized. One