New Products—What Separates the Winners from the Losers and What Drives Success
New Products—What Separates the Winners from the Losers and What Drives Success
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新产品——成功者与失败者的区别以及成功的推动因素
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
R. Cooper
中科院分区：
文献类型：
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作者：
R. Cooper
全面概述产品创新中最重要的最佳实践和成功驱动因素。在这篇文章（PDMA手册第1章）中，库珀从项目层面（是什么让新产品成功）和公司层面（为什么有些企业比其他企业成功得多）两个方面来看待成功因素。将多年的研究整合成一套结论性和令人信服的成功驱动因素和最佳实践。
Provides a complete overview of the most important best practices and drivers of success in product innovation. In this article (Chapter 1 from the PDMA handbook), Cooper looks at success factors both at the project level – what makes new products succeed – and also at the company level – why are some businesses so much more successful than others. Integrates years of studies into a conclusive and compelling set of success drivers and best practices.