The Oxford Handbook of Consumption
The Oxford Handbook of Consumption
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牛津消费手册
DOI：
10.1093/oxfordhb/9780190695583.001.0001
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发表时间：
2018
影响因子：
2.6
通讯作者：
Frederick F. Wherry
中科院分区：
文献类型：
--
作者：
I. Woodward;Frederick F. Wherry
本书探讨了当今消费研究学者所解决的最紧迫的问题。这本书抵消了学科近视的趋势，因为它吸引了来自世界各地的学者，涉及社会学，人类学，心理学，历史学，消费研究和营销学。该卷的31章围绕六个主题组织，促进跨学科的探索。该卷涵盖消费者交易和信用评分作为消费者行为的重要驱动因素，种族和民族以及消费者不平等，品牌和品牌，营销的嵌入性，消费者文化理论，共享经济，道德消费，环境可持续性以及消费蓬勃发展的城市场景的变化。
This book examines the most pressing questions addressed by consumption studies scholars today. The volume counteracts the tendency towards disciplinary myopia as it engages scholars from around the world drawing on sociology, anthropology, psychology, history, consumption studies, and marketing. The volume’s thirty-one chapters are organized around six themes, facilitating cross-disciplinary exploration. The volume covers consumer transactions and credit scoring as important drivers of consumer behaviors, race and ethnicity and consumer inequality, brands and branding, the embeddedness of marketing, consumer culture theory, the sharing economy, ethical consumption, environmental sustainability, and variations in urban scenes where consumption thrives.