Big tree, small news: Media access, symbolic power and strategic intervention
Big tree, small news: Media access, symbolic power and strategic intervention
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大树，小新闻：媒体访问、象征权力和战略干预
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发表时间：
2010
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通讯作者：
L. Lester
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作者：
L. Lester
埃尔格兰德-澳大利亚最大的树和世界上最大的开花植物和硬木树-的死亡为环保主义者创造了一个强有力的象征，挑战塔斯马尼亚州各地的原生森林的破坏，但只有在塔斯马尼亚州以外。当地媒体对这棵树命运的报道仍然受到控制，与更广泛的环境冲突隔绝。本文以El Grande的发现、燃烧和死亡作为一个重要的案例研究，并利用一系列媒体文本和对记者、环保主义者和公共关系从业者的采访，分析了在象征性权力和新闻制作的界面上运作的复杂动态，特别是在精英和非精英来源对媒体访问和能见度的争夺方面;竞争来源和媒体本身为加强或限制这种权力而进行的战略干预的性质和成功;以及这些不同的动态如何随着时间的推移发挥作用。
The death of El Grande — Australia’s biggest tree and the world’s largest flowering plant and hardwood tree — created a powerful symbol for environmentalists challenging the destruction of native forests across Tasmania, but only outside Tasmania. In local media, the reporting of the tree’s fate remained contained and isolated from the broader environmental conflict. Using El Grande’s discovery, burning and death as a critical case study and drawing on a range of media texts and interviews with journalists, environmentalists and public relations practitioners, this article analyses the complex dynamics operating at the interface of symbolic power and news production, particularly in terms of the contest for media access and visibility by both elite and non-elite sources; the nature and successes of strategic interventions by competing sources and media themselves to enhance or limit this power; and how these various dynamics function over time.