The Contribution of Augmented Reality in Enhancing Consumers’ Perceived Product Value and Brand Loyalty: How Consumer Personality and Knowledge Influence these Outcomes
The Contribution of Augmented Reality in Enhancing Consumers’ Perceived Product Value and Brand Loyalty: How Consumer Personality and Knowledge Influence these Outcomes
复制标题
增强现实在增强消费者感知的产品价值和品牌忠诚度方面的贡献：消费者个性和知识如何影响这些结果
DOI：
--
复制
发表时间：
2023
期刊：
影响因子：
--
通讯作者：
B. Frank
中科院分区：
文献类型：
--
作者：
F.S. Rumokoy;B. Frank
