Perceived Quality Created by the Light Reflection on a Car's Exterior Design
Perceived Quality Created by the Light Reflection on a Car's Exterior Design
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DOI：
10.1145/3512676.3512702
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发表时间：
2022-01
期刊：
影响因子：
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通讯作者：
Takumi Kato
中科院分区：
文献类型：
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作者：
Takumi Kato
产品设计可大致分为造型和感知质量。总体而言，前者容易引起关注，但很难取得与投入成比例的显着成果。例如，即使为设计造型项目分配了大量预算，也不能保证造型效果会与花费的金额成正比。此外，感知质量具有明显的投资回报。投入多少就能实现高品质。为此，需要从消费者的角度了解增加产品价值的因素，然后进行适当的投资。在工业设计中，感知质量由颜色、材料和表面处理（CMF）组成，CMF 代表颜色、材料和表面处理。其中，本研究分析颜色时重点关注亮度。测试了以下假设：“在汽车外观设计中，光反射亮度增强了消费者感知的质量。”五种设计具有相同的造型但不同程度的光反射。此外，通过日本的在线调查，使用瑟斯顿的配对比较对设计进行了评估。结果，上述假设得到支持。尽管感知质量的重要性已被认识到，但对于如何体现感知质量及其对购买行为的影响仍然缺乏讨论。本研究为工业设计创造价值提供了有意义的建议。
Product design can be broadly divided into styling and perceived quality. In general, the former tends to attract attention, but it is difficult to obtain significant results in proportion to investment. For example, even if a large budget is allocated to a design styling project, there is no guarantee that the styling will improve in proportion to the amount spent. Moreover, perceived quality has a clear return on investment. High quality can be achieved as much as the investment. For this purpose, it is necessary to understand the factors that increase the product value from the consumer's point of view, and then invest appropriately. In industrial design, perceived quality consists of color, material, and finishing (CMF) which stands for color, material, and finishing. Among them, this study analyzed color with a focus on brightness. The following hypothesis was tested: "in car exterior design, light reflection brightness enhances consumer-perceived quality." Five designs were produced with the same styling but different levels of light reflection. Further, via an online survey in Japan, the designs were evaluated using Thurstone's paired comparison. As a result, the aforementioned hypothesis is supported. Although the importance of perceived quality has been recognized, there still exists a lack of discussion about how it can be embodied and its effects for purchasing behavior. This study provides meaningful suggestions for creating value in industrial design.