Users' motivation to participate in online crowdsourcing platforms
Users' motivation to participate in online crowdsourcing platforms
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DOI：
10.1109/icimtr.2012.6236409
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发表时间：
2012-05
期刊：
影响因子：
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通讯作者：
Mokter Hossain
中科院分区：
文献类型：
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作者：
Mokter Hossain
在线众包平台越来越多地用于从人群中获取想法。全球公司正在采用众包理念来与用户联系并获取反馈。本研究的目的是了解人们参与在线众包平台创新的动机，并对在线众包平台中不同的激励因素和激励措施进行分类。在对动机和激励进行广泛的文献回顾之后，对不同的动机因素和激励进行了分类。本研究识别了各种动机因素并将其分类，以便研究人员可以进行更多的实证研究以更好地理解。此外，对于那些计划推出类似众包平台来挖掘用户才能的公司来说，这些发现也很有价值。
Online crowdsourcing platforms are increasingly used to capture ideas from crowd. Global companies are adopting crowdsourcing idea to connect with and get feedback from the users. The objective of this study was to understand what would motivate people to participate to innovate in online crowdsourcing platform, and to classify different motivational factors and incentives in online crowdsourcing platform. After an extensive literature review on motivation and incentive, different motivational factors and incentives were classified. This study has identified various motivational factors and classified them so that researchers can have more empirical studies to understand better. Moreover, the findings will also be worthwhile for the companies who are planning to launch similar crowdsourcing platforms to tap users' talents.