Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry Pot Noodles, Placements and Peer Regard
Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry Pot Noodles, Placements and Peer Regard
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锅面、安置和同行关注：英国广告业的创意职业轨迹和实践社区 锅面、安置和同行关注
DOI：
10.1111/j.1467-8551.2010.00705.x
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发表时间：
2011
影响因子：
5.6
通讯作者：
McLeod C
中科院分区：
文献类型：
--
作者：
McLeod C
劳动力市场日益不可预测、个性化和短期性在广告创意人员的职业生涯中显而易见。我们探讨了48个创意专业人士在英国广告业的职业轨迹，使用情境学习和实践社区的理论来说明如何集体仍然是重要的个人的职业前景。创意者通过沉浸在多个相互关联的社区中来学习他们的手艺，这些社区构成了他们职业生涯中要求严格的“前外围”和“外围”阶段的广告世界。沉浸式学习贯穿于从边缘到中心的整个过程，因为创意人员参与到一个竞争激烈、联系紧密的创意社区中，积极参与社交网络，并不断监控彼此的创意产出。创造性的合法性（和权力）是通过赢得同行对他们工作的尊重来赢得的。所需学习的性质随着创造性轨迹的每个阶段带来不同的动机和压力而变化，但学习过程，个人和社区的相互塑造以及所涉及的身份工作在整个创造性职业轨迹中都是显而易见的。
The increasingly unpredictable, individualized and short‐term nature of the labour market is evident in the careers of advertising creatives. We explore the career trajectories of 48 creative professionals in the British advertising industry, using theories of situated learning and communities of practice to illustrate how the collective remains important to individuals' career prospects. Creatives learn their craft by becoming immersed in the multiple, inter‐related communities that constitute the advertising world during the demanding ‘pre‐peripheral’ and ‘peripheral’ stages of their career. Learning through immersion continues throughout the journey from the periphery to the centre, since creatives participate in a competitive, tight‐knit creative community, actively engaged in social networking and constantly monitoring each others' creative output. Creatives' legitimacy (and power) is earned by winning peer regard for their work. The nature of the learning required changes as each stage of the creative trajectory brings different motivations and pressures, but the processes of learning, the mutual shaping of individual and community, and the identity work involved are evident throughout creative career trajectories.