An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong
An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong
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香港本地消费者与游客购物者对零售服务评价差异的研究
DOI：
10.1016/j.tourman.2010.04.004
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发表时间：
2011
影响因子：
12.7
通讯作者：
Sherriff T. K. Luk
中科院分区：
文献类型：
--
作者：
A. E. Lloyd;L. Yip;Sherriff T. K. Luk
近年来，顾客感知价值的概念越来越受到实践者和学者的关注。尽管有越来越多的文献，人们仍然呼吁对这种结构进行更复杂的测量。本文研究了两个购物者群体中顾客感知价值的扩大规模及其对零售业绩的影响。调查结果显示，香港本地顾客和旅游顾客在顾客感知价值的驱动因素上存在明显差异。结果为零售商和未来在这一重要战略领域的研究提供了重要的启示。
In recent years, the concept of customer perceived value has attracted increasing attention among practitioners and academics. Despite a growing body of literature, calls remain for more sophisticated measures of the construct. This paper investigates an expanded scale of customer perceived value among two shopper groups and its resulting impact on retail performance. Findings reveal distinct differences in the drivers of customer perceived value between local and tourist shoppers in Hong Kong. Results offer significant implications for retailers and future research in this strategically important area.