Establishing rigor in mail-survey procedures in international business research
Establishing rigor in mail-survey procedures in international business research
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DOI：
10.1016/j.jwb.2014.01.004
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发表时间：
2015-01-01
影响因子：
8.9
通讯作者：
Cavusgil, S. Tamer
中科院分区：
文献类型：
--
作者：
Chidlow, Agnieszka;Ghauri, Pervez N.;Cavusgil, S. Tamer
在国际商业研究中，我们的数据收集程序有多严格？我们报告的结果，全面的内容分析的学术工作发表在四个领先的国际商业期刊在过去十年。重点是研究人员在邮件调查中使用的数据收集程序。其目的是进行自我批评，并制定战略，以提高以调查为基础的研究中数据收集程序的严谨性和成功率。我们的研究结果证实，国际商业学者可以通过遵循社会科学文献中已经建立的更严格和完善的方法实践来显着提高调查的响应率。我们还发现，虽然一些大陆往往被过度抽样，但世界上很大一部分地区在国际商业研究中仍然代表不足。研究结果指出了跨文化数据收集程序的有趣趋势。鉴于初级研究将始终推动新知识的创造，强烈建议学者们实践最佳的数据收集程序。(C)2014爱思唯尔公司All rights reserved.
How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by researchers in mail surveys. The intent is to be self-critical and formulate strategies for enhancing the rigor and success of data-collection procedures in survey-based research. Our findings confirm that international business scholars could significantly improve surveys' response rates by following more rigorous and well-established methodological practices already established in the social science literature. We also find that, while some continents tend to be oversampled, a large portion of the world remains underrepresented in international business research. The results point to interesting trends in cross-cultural data-collection procedures. Given that primary research will always drive new knowledge creation, scholars are strongly advised to practice best-available procedures for data collection. (C) 2014 Elsevier Inc. All rights reserved.