Optimal Pricing Strategy of Hotel for Cooperative Travel Agency
Optimal Pricing Strategy of Hotel for Cooperative Travel Agency
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DOI：
10.1109/cise.2009.5362585
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发表时间：
2009-12
期刊：
影响因子：
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通讯作者：
Liuyi Ling;Xiaolong Guo;L. Liang
中科院分区：
文献类型：
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作者：
Liuyi Ling;Xiaolong Guo;L. Liang
在实践中，为了提高酒店的收益，酒店与旅行社、网站、政府、企业等进行合作，并为他们提供低房价。本文对长期合作旅行社的酒店定价问题进行了研究。通过建立定价模型，证明了合作对酒店和旅行社都是有利的，推导出了酒店的最优定价策略，并分析了酒店容量、标准房价格、日变动成本、散客数量、旅行社客户数量对旅行社客房价格和酒店收入的影响。最后，它提出了一些管理方面的含义。
In practice, in order to improve its revenue, hotel cooperates with travel agency, website, government, corporation, etc., and provides them with low room rate. This paper does research on the pricing problem of hotel for long-term cooperative travel agency. Through building pricing model, this paper proves that cooperation is beneficial to hotel and travel agency, derives the optimal pricing strategy of hotel, and analyzes the effects on the room rate for travel agency and hotel revenue, of hotel capacity, standard room rate, daily variable cost, the number of individual customers, and that of customers from travel agency. Eventually, it suggests some managerial implications.