Effective nutrition labeling of restaurant menu and pricing of healthy menu.
Effective nutrition labeling of restaurant menu and pricing of healthy menu.
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DOI：
10.1111/j.1748-0159.2008.00108.x
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发表时间：
2008-01-01
期刊：
影响因子：
--
通讯作者：
Lorenzen, C. L.
中科院分区：
文献类型：
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作者：
Hwang, J. Y.;Lorenzen, C. L.
在餐馆菜单上提供营养信息可以帮助顾客做出更健康的饮食选择。本文介绍了一项两阶段研究的结果，旨在确定（i）菜单中最受欢迎的营养信息量，（ii）营养信息的呈现是否会影响更健康的选择，以及（iii）人们是否愿意为他们认为更健康的食物选择支付更多费用。我们发现，参与者对营养信息的数量及其来源的可信度的态度与所提供的营养信息的数量直接相关;提供的营养信息越多，信息越有用，来源越可信。此外，参与者对菜单项目的营养相关和整体态度受到营养信息提供的影响。参与者对低脂食品表现出最积极的态度，并且在提供营养信息时愿意为该食品支付更多费用。
Providing nutritional information on restaurant menus may help customers make healthier eating choices. This paper presents the results of a two-phase study designed to identify (i) the most preferred amount of nutritional information for a menu, (ii) whether presentation of nutritional information influenced healthier choices, and (iii) whether people are willing to pay more for food choices they perceive to be healthier. We found that participants' attitudes toward the amount of nutritional information and toward the credibility of its source correlated directly to the amount of nutritional information presented; the more nutritional information presented, the more helpful the information and the more credible the source. Additionally, the participants' nutrition-related and overall attitudes toward a menu item were influenced by the provision of nutritional information. The participants showed the most positive attitudes toward a low-fat item and were willing to pay more for that item when nutrition information was provided.