Consumers' perceived corporate social responsibility evaluation and support: The moderating role of consumer information
Consumers' perceived corporate social responsibility evaluation and support: The moderating role of consumer information
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DOI：
10.1177/1354816618812297
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发表时间：
2019-06-01
影响因子：
4.4
通讯作者：
Antonio Perez-Aranda, Jose
中科院分区：
文献类型：
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作者：
Boronat-Navarro, Montserrat;Antonio Perez-Aranda, Jose
本研究分析了消费者对企业社会责任各维度的评价如何影响其对企业社会责任的支持，以及消费者对企业社会责任信息的搜索如何影响这些评价。实证分析依赖于来自3543个西班牙酒店消费者的广泛代表性样本的企业社会责任数据。我们使用分层多元回归来检验关系，并使用析因分析来检验不同CSR维度的有效性。企业社会责任的法律、伦理、经济、慈善和环境维度对消费者对企业声誉的支持、企业选择和未来购买意愿的积极影响得到了证实，尽管它们在经济维度的情况下只有部分得到证实。在某些情况下，消费者对酒店CSR实践信息的搜索缓和了这些关系。管理和经济意义来源于结果。
This study analyzes how consumers' evaluations of various dimensions of corporate social responsibility (CSR) affect their support of it and how consumers' searches for CSR information influence such evaluations. The empirical analysis relies on data on CSR from a wide representative sample of 3543 Spanish hotel consumers. We use hierarchical multiple regressions to test the relationships and use factorial analysis to test the validity of the different CSR dimensions. The proposed positive effects of legal, ethical, economic, philanthropic, and environmental dimensions of CSR on consumers' support for corporate reputation, the selection of an establishment, and future purchase intention are corroborated, although they are only partially corroborated in the case of the economic dimension. These relationships are moderated in some cases by consumers' search for information about hotels' CSR practices. Managerial and economic implications are derived from the results.