The viability of crowdsourcing for survey research
The viability of crowdsourcing for survey research
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DOI：
10.3758/s13428-011-0081-0
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发表时间：
2011-09-01
影响因子：
5.4
通讯作者：
Wiebe, Eric N.
中科院分区：
文献类型：
--
作者：
Behrend, Tara S.;Sharek, David J.;Wiebe, Eric N.
在线合同劳动力门户网站（即众包）最近出现，作为大学参与者池的有吸引力的替代方案，用于收集行为研究的调查数据。然而，先前的研究并没有对组织心理学研究的众包数据进行彻底的检查。我们发现，与传统的大学参与者相比，众包的受访者年龄更大，种族更多样化，工作经验也更多。此外，来自众包样本的数据的可靠性与相应的大学样本一样好或更好。此外，测量不变性通常在这些组之间保持不变。我们得出的结论是，使用这些劳动力门户网站是大学参与者池的有效和适当的替代方案，尽管样本之间的个性和社会期望反应存在微小差异。概述了众包的风险和优势，并概述了实际和道德准则。
Online contract labor portals (i.e., crowdsourcing) have recently emerged as attractive alternatives to university participant pools for the purposes of collecting survey data for behavioral research. However, prior research has not provided a thorough examination of crowdsourced data for organizational psychology research. We found that, as compared with a traditional university participant pool, crowdsourcing respondents were older, were more ethnically diverse, and had more work experience. Additionally, the reliability of the data from the crowdsourcing sample was as good as or better than the corresponding university sample. Moreover, measurement invariance generally held across these groups. We conclude that the use of these labor portals is an efficient and appropriate alternative to a university participant pool, despite small differences in personality and socially desirable responding across the samples. The risks and advantages of crowdsourcing are outlined, and an overview of practical and ethical guidelines is provided.