Dimensional hierarchy of retail website quality
Dimensional hierarchy of retail website quality
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零售网站质量的维度层次
DOI：
10.1016/j.im.2003.07.002
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
Leslie Stoel
中科院分区：
文献类型：
--
作者：
Soyoung Kim;Leslie Stoel
本研究使用Loiacono的WebQual™量表来检查服装网站质量的维度层次。共有273名女性在线服装购物者回复了一份邮件调查。我们比较了五种替代模型，提出网站质量的12个维度之间的关系。研究结果支持了我们的假设，即网站质量的网站销售服装产品的概念化为一个12维的结构，而不是作为一个一般的结构。我们的结果不支持Loiacono的五维二阶因子结构或我们提出的六维二阶因子结构。
This study used Loiacono’s WebQual™ scale to examine the dimensional hierarchy of the quality of apparel websites. A total of 273 female online apparel shoppers responded to a mail survey. We compared five alternative models proposing relationships among 12 dimensions of website quality. The results supported our hypothesis that website quality for sites selling apparel products was conceptualized as a 12-dimensional construct rather than as a general construct. Our results did not support Loiacono’s five-dimensional second-order factor structure or our proposed six-dimensional second-order factor structure.