Consumer attitudes towards genetic modification, functional foods, and microorganisms: a choice modeling experiment for beer

Consumer attitudes towards genetic modification, functional foods, and microorganisms: a choice modeling experiment for beer
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消费者对基因改造、功能性食品和微生物的态度:啤酒的选择模型实验

DOI:
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发表时间:
2002
期刊:
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影响因子:
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通讯作者:
D. Pearse
D. Pearse
中科院分区:
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文献类型:
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作者:
M. Burton;D. Pearse

文献摘要

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选择建模方法被用来确定消费者对啤酒中各种假想形式的基因改造的偏好,使用的是来自西澳大利亚的样本。研究发现,受访者同样反对对植物或微生物进行第一代改造,但愿意为具有积极健康益处的产品支付溢价。
A choice modeling approach was used to identify consumer preferences for various hypothetical forms of genetic modification in beer, using a sample from Western Australia. It was found that respondents were equally averse to first-generation modification in either plants or microorganisms but were willing to pay a premium for a product with positive health benefits.