MEASURING THE INVOLVEMENT CONSTRUCT
MEASURING THE INVOLVEMENT CONSTRUCT
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DOI：
10.1086/208520
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发表时间：
1985-01-01
影响因子：
7.2
通讯作者：
ZAICHKOWSKY, JL
中科院分区：
文献类型：
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作者：
ZAICHKOWSKY, JL
开发了一个两极形容词量表，即个人参与问卷(PII)，以捕捉产品参与的概念。该量表成功地达到了内部信度、时间信度、内容效度、效标相关效度和结构效度的标准。结构效度检验表明，得分与品牌之间的感知差异、品牌偏好、收集产品类别信息的兴趣以及品牌之间的产品属性比较呈正相关。
A bipolar adjective scale, the Personal Involvement Inventory (PII), was developed to capture the concept of involvement for products. The scale successfully met standards for internal reliability, reliability over time, content validity, criterion-related validity, and construct validity. Tests of construct validity demonstrated that the scores were positively related to perceived differences among brands, brand preferences, interest in gathering information about the product category, and comparison of product attributes among brands.