Persuasive messages can be more effective when repeated: A comparative survey assessing a message to seek help for depression among Japanese adults
Persuasive messages can be more effective when repeated: A comparative survey assessing a message to seek help for depression among Japanese adults
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DOI：
10.1016/j.pec.2019.11.008
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发表时间：
2020-04-01
影响因子：
3.5
通讯作者：
Yanagisawa, Hiroyuki
中科院分区：
文献类型：
--
作者：
Suka, Machi;Yamauchi, Takashi;Yanagisawa, Hiroyuki
目的：为了研究是否有视觉吸引力的设计和/或重复提高抑郁症求助message.Methods的有效性：共7017日本成年人年龄在35-45岁谁没有表现出事先寻求帮助的意图抑郁症被随机分配到三个治疗组之一，这是一个抑郁症寻求帮助的消息，无论是一次，两次，或从来没有。治疗两周后，5386（75.8%）完成了后续surveillance.Results：参与者的比例谁记得阅读的消息曝光的频率显着不同，但不是由视觉设计的消息。结构方程模型的路径分析表明，重复暴露的消息有显着的影响，通过增强消息retaination.Conclusion：抑郁症求助消息可以引起人们的意图，否则缺乏这样做。消息的效果可能在很大程度上取决于消息是否令人难忘，并进行说服力weight with a audience.Practical影响：重复的消息曝光可能使收件人保留消息，以便在必要时使用。尝试重复发送消息是有价值的，目的是随着时间的推移保持消息传递的效果。(c)2019 Elsevier B. V.版权所有。
Objective: To examine whether a visually appealing design and/or repetition improve the effectiveness of depression help-seeking message.Methods: A total of 7017 Japanese adults aged 35-45 years who showed no prior help-seeking intention for depression were randomly assigned to one of three treatment groups, which was to receive a depression help-seeking message either once, twice, or never. Two weeks after the treatment, 5386 (75.8 %) completed a follow-up survey.Results: The proportions of participants who remembered reading the message differed significantly by the frequency of message exposure but not by the visual design of the message. Path analysis with structural equation modeling revealed that repeated exposure to the message had a significant effect on the elicitation of help-seeking intentions through enhanced message retention.Conclusion: The depression help-seeking message can elicit the intent to do so among people who otherwise lack this. Effects of the message may depend greatly on whether or not the message is memorable and carries persuasive weight with an audience.Practical implications: Repeated message exposure may enable recipients to retain the message so that it may be used when necessary. It would be valuable to try to send messages repeatedly, with the aim of sustaining the effect of messaging over time. (c) 2019 Elsevier B.V. All rights reserved.